Google Adwords can be a fantastic way to reach customers searching for your goods and services on the internet but it can also be a money pit if you do not know what you are doing.
Tekkie can manage your Google Adwords account to optimise delivery of your adverts to make sure that only the people most likley to convert see your advertisments.
- What is Google Adwords?
When you search the internet for almost anything these days the first 3 or 4 search results you see at the top of the page are advertisments, these adverts are created and served from Google Adwords, triggered when a person searches for a keyword or search phrase that the advertiser wants their advert to appear for.
Every time someone clicks on one of the ads it costs the advertiser money. This is where the term Pay Per Click (PPC) comes from. If the ad's are not targetted correctly to be shown to the demographic most likely to purchased the goods or services once clicked, then the ad spend or marketting budget is being wasted.
To make sure the ad's are being seen by the correct people we need to understand the demographic and what search terms they are most likely to use when searcching for the advertisers goods or services. To do this we can use data from multiple sources to build a profile of the people most likely to convert.Get in touch
- Keyword ResearchKeyword research should be carried out to identify the most popular words or phrases that the target audience are typing into search engines when looking for the goods or services.
Once these keywords and search terms have been identified we then need to decide which ones we want the ad's to appear for. In general the more popular the search term & the more expensive the goods or services being advertised are, the more it will cost the advertiser when someone clicks on their ad
- Competitor Research
It is essential before beginning any advertising or digital marketing campaign to understansd your competitors strategy. What keywords and search terms they are targetting and how much money they are spending on these search terms. Essentially with PPC advertising you are bidding on the most popular keywords to try to get your advert at the top of the page.
- Adwords Management
It is essential once your Adwords account is set up correcly and serving advertisments to actively manage the account, checking it on a regular basis and making adjustments to further optimise the keywords and focus the budget.